Net-a-Porter launches new site Mr Porter just for men

Add to My Stories You've heard of Net-a-Porter, the online designer store that has had female shoppers in a frenzy since it was founded in 2000.But now the retail Mecca has launched a male equivalent - Mr Porter.Stocking luxury menswear brands such as Gucci, YSL and Burberry, the new site, which goes live today, is perfect timing to cash in on the rising interest in men's fashion.

Little brother: mrporter.com, the male equivalent of net-a-porter, launched today stocking designer brands including Gucci and Burberry

He-tail therapy: The online shopping store is cashing in on the rising new trend for male fashion
With celebrities like David Beckham and Russell Brand leading the way, grooming is no longer seen as a woman's prerogative.

MR PORTER'S TOP TEN CLASSIC ITEMS EVERY MAN SHOULD OWN

  • Blue suit
  • Formal shirt
  • Tuxedo
  • Grey suit
  • Casual shirt
  • T-shirt
  • Jeans
  • Trench coat
  • Blue blazer
  • Grey trousers
    • Mr Porter offers clothes, shoes and accessories that can purchased online and come neatly packaged to your door - much in the same way as its older sister.
    Net-a-Porter was founded by former fashion journalist and stylist Natalie Massenet, who is now worth 50m after selling the company for 350 million to the Swiss luxury goods group Richemont.In December it was revealed Britons spend more than 2,000 a year online making the nation the internet shoppers of Europe.Patricia Davidson, author of The Shopaholics Top 1000 Websites, explained: One of the fastest areas of online shopping is fashion andin particular designer clothes.'It is easy, it is fast and obviously people can pick up a bargain.For more information, visit mrporter.com


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