Shane Warne's metrosexual look is over as more go for the Hugh Laurie appearance

Add to My Stories Share It's news that may come as an unwelcome surprise to Shane Warne, but sales of male grooming products are on the slide.The Australian cricketer, 41, has raised eyebrows with his new pampered and preened metrosexual look since he started dating Elizabeth Hurley.He even admitted using Estee Lauder moisturising cream to smooth his skin.

Shane Warne's slick and smooth look, left, has been trumped by Hugh Laurie's unkempt image, right
But chaps, it seems, are now keener tofollow the example set by Hugh Laurie and switch to the bearded and rugged look of his character in the hit television drama House.

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Coupled with the economic downturn, the move has taken its toll on the grooming industry, according to the latest research.In the past year, sales of hair styling products have dropped by almost 15 per cent, everyday fragrancesare down 10 per cent and facial skincare by 1.8 per cent.

Taste maker? Zach Galifianakis, the star of the hit film The Hangover, is also leading a comeback for the beardIn a report headlined The Rise Of The Retrosexual, trade magazine The Grocer also showed that volume sales of razors and blades had been trimmed by 7 per cent, despite a modest 0.9 per cent growth in value.Market analysts Kantar Worldpanel saidthat value growth in the 862million male grooming market has slowed from 2.2 per cent last year to 1.9 per cent this year and overall sales have actually fallen 1.4 per cent, having last year grown 5.5 per cent.Last month Laurie, 52, became the new! face of LOreal skincare for men, for which the former Blackadder star has had to adopt a cleaner-cut look.But it is noteworthy that LOreal chose a man who most recently has been best known for his unkempt, stubbled TV persona Dr Gregory House, the irascible lead figure in the long-running American drama series. The actor has himself admitted that promoting the idea of beauty was something of a departure for him.The Grocer said: The slick, urban guywho took care of his appearance, used product on his hair and face and was unembarrassed about being scented and moisturised has made way for the more natural, rugged and beard-loving Retrosexual as epitomised byHugh Laurie.


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