Japan tsunami and earthquake fashion relief efforts are so in Vogue
Relief efforts have been in overdrive since the earthquake and subsequent tsunami hit the north-east coast of Japan two weeks ago.And in that short time, countless fashion labels have put their talents to good use, designing products and launching charity initiatives in aid of the cause.From T-shirts to tote bags, a range of affordable and stylish items have been created to help benefit the victims of the Japanese disaster.
Call for action: This t-shirt by Opening Ceremony ($30) is an example of how fashion designers are clubbing together to help raise funds for the Japanese tsunami relief, 100 percent of this piece goes to the Red Cross
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All together now: From Anna Sui (left: Japan Charity T-shirt, $20) to independents (right, Jewelry For A Cause, Blue Wave necklace, $30), designers have created pieces specifically for the cause
Sales of Lady Gaga's $5 red-and-white 'We Pray For Japan' wristband reached $250,000 in 48 hours and now total $1.5 million. She tweeted: 'I Designed a Japan Prayer Bracelet. Buy It/Donate here and ALL proceedswill go to Tsunami Relief Efforts. Go ! Monsters .'Independent jewellery companies have also been launching exclusive pieces online.Jewelry for a Cause's Blue Wave Talismans necklace, which donates a percentage from each sale towards the relief effort, was even worn by Arnold Schwarzenegger's wife Maria Shriver when she met Michelle Obama.
Cuffed for charity: Fashion accessories have reaped high revenue for the Japanese relief efforts (left, Corter, For Japan bracelet, $20. Right, Lady Gaga, Prayer Bracelet, $5) New England leather company Corter, has raised over $20,000 for Red Cross Japan with their leather bracelet.OwnerEric Heins said: 'I wanted to help, wanted to give back more than a reblog or retweet. So for the next week or two, I'll be offering a special "For Japan" edition bracelet.'Out of respect, there is no branding, no fancy packaging- just a reminder to help and remember.'
Money bags: Fashion labels have been quick to act selling everything from charity totes to t-shirts (left, Rebecca Minkoff, Nikki Hobo, $495. Right, Kate Spade, Support Japan Tote, $18) On the bag front New York designer, Kate Spade offers a Support Japan Tote for $18 featuring her signature spade logo and bold colours.
While handbag designer Rebecca Minkoff has created six red bags, ranging from $295-$495, for her Japan Relief collection, with $100 from each sale going to the American Red Cross.Other fashion houses including Alexander Wang, Theory, Tod's, Brooks Brothers, Rag & Bone, Coach and Alexis Bittar have also made considerable donations fro! m their in-store and online sales.And Japanese clothing company Uniqlo is sending $8.6million worth of clothing to the disaster victims, including 300,000 pieces of their Heattech items.
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