Jimmy Choo plans huge China expansion
October 01, 2011 BEIJING, Oct 1 Jimmy Choo founder Tamara Mellon said the upscale shoemaker hopes to open up to 50 stores in China over the next five years in what she dubbed an exciting market for high-end goods. China is the worlds fastest-growing market for luxury products and an ongoing economic boom is creating new dollar billionaires every year in a huge explosion in wealth. A shopper peers through the window of the Jimmy Choo store on Bond Street, London. The British company plans to open 30 stores in China by 2016. AFP pic Jimmy Choo currently has just two shops in China one in Beijing and another in Shanghai. A third will open at the end of the year in the eastern city of Nanjing, said Mellon, the shoemakers chief creative officer. Our (China) business has increased 100 per cent (in terms of profits) in the last year on the existing locations we have, said Mellon, who was in Beijing as part of a British delegation to the Chinese capitals first design festival. She said the ...