Women spend 500 on their image after being dumped by boyfriend

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The last thing a girl needs after a difficult break up is for an eye-watering credit card bill to land on her doorstep. But according to a new study, that's exactly what she's in for.

The average newly single female spends 500 reinventing her image after being dumped, it was revealed yesterday.

Researchers found the woman will react to her break up by hitting the shops, shelling out on hair cuts, highlights and a new wardrobe to give a much-needed boost to her self-esteem.

On top of that new shoes, a gym membership, spray tans, make-up and manicures all go to ensuring she overcomes the heartbreak as quickly as possible.

Retail therapy: Women spend 500 on make up, shopping and treatments after being dumped by a boyfriend

The findings emerged in a Superdrug study of 2,000 women who have found themselves picking up the pieces after a boyfriend called time on their relationship.

Simon Comins, of Superdrug, said: 'Being dumped, whether it was on the cards or not, will make even the toughest woman feel awful.

'This research shows that women start to question what went wrong with the relationship, and feel self-conscious about their looks.

'So indulging in a new hair-do, a change of hair colour, beautiful bronzed skin and a lovely new wardrobe of clothes can be just the tonic for those who have been heartbroken.'

The study also found more than half of those polled admitted they have completely revamped their appearance after an ex-partner left them feeling unwanted and unloved.

Lea MIchele, left, has transformed since her relationship with Theo Stockman hit the skids, while right, Jennifer Lopez invested in a sexy 'break up wardrobe' after her marriage ended

And the good news is three quarters also admitted the reinvention was worth every penny - as they felt it helped them rebuild their confidence.

The report found jilted women will spend approximately 91.82 on their new hair style - including a cut and colour.

A further 39.41 is spent on spray tans, while luxury manicures and pedicures cost 51.69.

Girls who decide to treat themselves to a nice new make-up kit splash out 48.68 on nail varnishes, lipsticks and mascaras.

And the new wardrobe - which includes clothes and shoes - sets most back around 183.48.

Finally, a fifth of ladies said being dumped was the perfect incentive to do more exercise - and as such spend 81.58 on gym memberships.

Incredibly, the survey found six per cent of all dumped women had even turned to cosmetic surgery - costing in the region of 530 - in a bid to feel sexier following the end of an important relationship.

BR! EAKDOWN OF REINVENTION

Hair cut and colour 91.82
Spray tans 39.41
New clothes 122.42
New shoes 61.06
New make-up 48.68
Manicures / pedicures 51.69
Gym membership 81.58

TOTAL 496.66


Another 14 per cent immediately went on a diet plan to lose the pounds they had gained during the comfortable period of their previous relationship.

And women don't just spend money on reinventing their image. The survey also revealed getting back out onto the dating scene also costs a pretty penny.

The average single female estimates she spends 70 a week on socialising with friends, on top of the 500 she has forked out on her appearance.

And 11 per cent of ladies have even paid around 47 for subscriptions to dating websites, in the hope of finding love again.

Simon Comins added: 'Life as a single person is far more expensive than when you are part of a couple.

'So as well as spending more on the upkeep of your appearance, you automatically spend more on socialising with friends.

'Luckily you don't need to splash out and spend so much money on hair and beauty, though admittedly retail therapy may make a woman feel better.

'We've seen sales rocket of home hairdressing DIY kits, and home manicure sets as women look to get the salon experience at home.'


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