Gucci force top models to ditch London Fashion Week shows and fly to Milan early

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Gucci has been accused of 'stealing' top models from London Fashion Week shows, throwing the event into turmoil.

Models who had already been booked for shows in London were forced to pull out and fly to early castings arranged by the Italian design house in Milan.

A number of high profile shows at LondonFashion Week were affected by Gucci's decision, with the Monday show's hit by the decision including Todd Lynn, who lost 10 of the 19 models booked, Erdem, Michael Van Der Ham, Temperley, Aquascutum and Louise Grey.

Wielding power: Todd Lynn lost 10 of their 19 models when Gucci forced girls to pull out and fly to Milan early

Carole White, founder of Premier Model Management, weighed in on the issue, telling the London Evening Standard: 'Gucci did the trick that theyve been doing for the last two seasons, calling girls into Milan for pre-casting. Its disrespectful.'

Shows had already been plunged into crisis at the beginning of London Fashion week on Friday, when Marc Jacobs' New York show ran so late that models missed the last flight to London and had to be pulled from Friday's shows.

Many took the decision to pull out of the London timetable and instead focus on Milan.

Gucci creative director designer Frida has been criticised for disrespecting LFW

Modelling agencies have accused the British Fashion Council, which organises London Fashion Week, of poor scheduling.

Ms White said: 'If the people in power dont do something quickly then all the hard work everyones done in London could be undone.

'London has the most incredible talent and were wasting it with rubbish scheduling.

'The people who do the scheduling have a duty of care to the models theyre not cattle.'

Nick Burns, from Star & Co which casted for Todd Lynn and PPQ, added: 'The upshot of all this will be that models will stop coming to London altogether because its just not worth it.'

Caroline Rush, chief executive of the BFC, said: 'Historically, there have always been challenges regarding models in London.

'Over the past year, we have invested time in developing direct relationships with model agencies to better understand their challenges.'

Gucci spokesman Robert Triefus said: 'Were constantly in touch with London Fashion Week and I have a very open dialogue with Caroline Rush.

'We have not c! hanged o ur scheduling for three years, and the issue on this occasion is that Marc Jacobss show was delayed. Maybe it would be appropriate for London to sit down with New York to see if it could be shortened to help with scheduling.'


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